Marc Benioff: "This social revolution is unlike anything we have experienced before."
(Credit: James Martin/CNET)SAN FRANCISCO--When company CEO and co-founder Marc Benioff took the stage at the giant Moscone Center today, 14,000 people, mostly customers, packed the auditorium to hear his two-hour keynote as he preached the social enterprise gospel and announced a bevy of new products and upgrades. It was the tenth Dreamforce conference since the company's inception 13 years ago, and it brought an estimated 90,000 people, mostly customers, to the four-day event.
Legendary rapper MC Hammer, who is also a tech angel investor, preceded Benioff on stage with a signature performance, surrounded by more than a dozen gyrating dancers. Benioff bounded on stage in a suit sans tie and red-soled sneakers, declaring in a booming voice that the audience was present at the largest technology vendor-led conference in the industry. "It's awesome!," he said. "We are here to open a door and look at the future."
An overflow crowd of thousands watched the keynote on screens throughout Moscone and outside the venue (dubbed Dreamforce Park) on a screen set up in the middle of the street, which was blocked off from traffic courtesy of the city of San Francisco, happy to have the 90,000 people attending the event spending their money in hotels and restaurants. Mayor Ed Lee made an appearance at the keynote, along with California Lieutenant Governor and former San Francisco Mayor Gavin Newsom.
Prior to getting into the product evangelism part of the show, Benioff announced $10 million in grants from the company's philanthropic arm to benefit various entities in San Francisco's District 10, including the The Exploratorium, The Campaign for Hope SF and San Francisco General Hospital Foundation and the Southeast Health Center.
Marc Benioff takes his remarks offstage.
(Credit: James Martin/CNET)After some introductory remarks, Benioff strolled off the stage, walking through the crowd in a room the size of two football fields as he spoke about the power of social networks and salesforce.com's mission to connect its customers in a whole new way. "This social revolution is unlike anything we have experienced before," he stated.
"It's an incredible time, a spectacular time," he said. "It goes even deeper, even deeper, it gets down into our core," he added. "The fundamental interaction between each one of us, because we are changing how we are doing business."
Salesforce.com has focused its entire marketing message around social. An estimated 70 percent of corporations are already embracing social in some fashion, with 47-percent annual growth expected in those social networks, according to IDC.
While Facebook is the dominant social network, with nearly a billion members, Salesforce.com is baking social deeply into its platform with Chatter, a Facebook-like application designed for businesses. Benioff described how GE could operate more efficiently by building social networks around projects. "It's a revolution when your aircraft engine is on a social network," he said.
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"The social revolution is a trust revolution," Benioff stated. If companies can be more "transparent" and employees can interact more effectively via social networks and mobile, they will be among the leaders in their field. "The question that we see is a question we have asked before," he said. "Are you and your company going through a social revolution? It will denote who is successful and who will fail."
Several customers, including executives from Coca Cola, Virgin Airlines, Activision, General Electric, Burberry and Rossignol, were called upon to testify for Salesforce.com's social platform. Benioff chatted with some customers and friends as he walked among the crowd, including self-help guru and motivational speaker Tony Robbins. "The future is connect or die. Or connect, you win," Robbins told Benioff, reinforcing his social enterprise message. Robbins is holding a three-hour seminar, titled "The Power to Breakthrough: Your Ultimate Edge!," as part of the Dreamforce program on Friday.
For salesforce.com, failure come when it stops growing. The company expects to generate $3 billion in revenue for its fiscal year ending April 30, 2013. With Microsoft, SAP, Oracle and others pursuing the same social enterprise vision originated by salesforce.com, getting to $5 billion won't be as easy as the first $3 billion.
Dan Farber 20 Sep, 2012
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Source: http://news.cnet.com/8301-1001_3-57515986-92/salesforce.coms-marc-benioff-preaches-the-social-enterprise-gospel/?part=rss&tag=feed&subj=News-BusinessTech
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